SEO For Joomla Websites
Joomla has built-in SEO functionality to optimize your website. Before going through the steps, you need to install latest version of Joomla along with proper configuration.
When you install Joomla, search engine friendly URLs are not on by default, you need to configure it. Joomla Search Engine Friendly URLs is for Apache server only. It uses mod_rewrite module for pointing server to the right file along with PHP.
There are a few popular SEF components like sh404SEF, ARTIO JoomSEF and SEF Advance that rewrites Joomla URL too. SEF Advance is a paid component which extends Joomla built-in Search Engine Friendly URL functionality and raises it on a higher level. SEF Advance is the only pure-logic SEF solution, not relying on database for URL storage, resulting in stunning performance.
There are some good plugins that help improve Joomla SEO and content metadata. JoomSEO is a Search Engine Optimizing(SEO) plugin making Joomla content more Search Engine Friendly(SEF). JoomSEO dynamically creates meta keywords, meta descriptions, changes the title on the fly, adds heading tags to content titles and more. JoomSEO is highly customizable and saves the hassle and time of manually adjusting these settings, keeping all words and descriptions relevant for the search engines, improving ranking and accessibility.
If you’re not using automated metadata plugin describe above, then you need the Missing Metadata module. This module adds a panel to the Control Panel of the Joomla Administrator interface that lists any published articles that have empty meta description or meta keyword fields. Search engines use the meta description text as the summary text for site-listings displayed in search results. Any articles that fails to include this metadata will suffer in their web presence and search engine ranking. After installation, be sure to active the module in the Module Manager > Administrator modules pane and set the position to CPanel so the module will appear properly.
In modern day web marketing, having a beautiful website is never sufficient to attract hundreds of targeted visitors to your website. Search engine optimization can make a world of difference of whether you site shows up in page 10 in the search engines or page 1. Whether you decide to pay a company to promote your website or you choose to learn SEO on your own, search engine optimization is not optional.
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